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Department of Strategic Communication

The Strategy Shop

The Strategy Shop is the performance center for the Department of Strategic Communication. It is a student-staffed, but faculty-supervised strategic communications agency that works with real clients who may be from within MSU or from outside the university. The Strategy Shop allows SCOM students to gain the hands-on experiences that connect with the theory they are learning in the classroom. It is overseen by Assistant Professor Janice Smith.

Client activities include, but may not necessarily be limited to things such as planning and development of campaigns, event planning, media releases, advertisement, social media content, pitch emails, flyers, brochures, etc. If time permits, students may work on the implementation of the campaigns that were developed.