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Department of Strategic Communication

The Strategy Shop

The Strategy Shop is the performance center for the Department of Strategic Communication. It is a student-staffed, but faculty-supervised integrated communications agency that works with real clients who may be from within MSU or from outside the university. The Strategy Shop allows SCOM students to gain the hands-on experiences that connect with the theory they are learning in the classroom. It is overseen by Associate Professor Janice Smith.

Client activities include, but may not necessarily be limited to, planning and development of campaigns, event planning, media releases, advertisements, social media content, pitch emails, flyers, brochures, etc.

In recent years, clients have included: Maryland Book Bank, Center for New Media and Strategic Initiatives, DC Hall of Fame, East Baltimore Historical Library, Center for Urban Health Equity and the Center for Predictive Analytics.

MSU Strategy Shop (@MSUStrategyShop)/X

The MSU Strategy Shop (@themsustrategyshop)