Small and Private Companies Can Offer Key Support to Historically Black Colleges and Universities

Between spring 2020 and August 2021, corporations and individuals committed over $600 million to HBCUs, and some companies -- including Google and IBM -- have also established formal partnerships with HBCUs. Minneapolis-based ad agency Solve, was inspired to act and noticed a dearth of advertising programs at HBCUs and created a 12-week curriculum and instructed students at Morgan State University, an HBCU in Baltimore.