Ph.D., Management Information Systems, University of Wisconsin–Milwaukee, 2023

M.S., Information Technology Management, University of Wisconsin–Milwaukee, 2016

M.S., Information Science, Central China Normal University, 2015

B.S., Information Management & Information Systems, Central China Normal University, 2012

Biography

Liqian Bao is an Assistant Professor of Information Science & Systems at the Earl G. Graves School of Business and Management, Morgan State University. She is also a research faculty of the Center for Data Analytics and Sports Gaming Research. Dr. Bao’s work focuses on the intersection of multimodal data analytics, data mining, machine learning, deep learning, large language models, and artificial intelligence, with applications in sports gambling, e-commerce, crowdfunding, and social networks. Her research leverages advanced computational methods to analyze multimodal data in business and address predictive problems in these domains. She has published in Information & Management and Electronic Commerce Research and Applications. She is a member of the Association for Information Systems (AIS).

Research Interests

Crowdfunding; E-Commerce; Sports Gambling; Multimodal Data Analytics; Predictive Analytics; Artificial Intelligence; Business Intelligence; Social Media

Recent Journal Publications

• Bao, L., Chen, G., Liu, Z., Xiao, S., & Zhao, H. (2025). Predicting reward-based crowdfunding success with multimodal data: A theory-guided approach. Information & Management, 104131.
• Bao, L., Wang, Z., & Zhao, H. (2022). Who said what: Mining semantic features for success prediction in reward-based crowdfunding. Electronic Commerce Research and Applications, 53, 101156.