Ph.D. University of Wisconsin-Milwaukee, 2018

MSMR University of Texas at Arlington, 2007

MBA University of Louisiana at Monroe, 2006

Biography:

Dr. Prashanth Ravula is an Assistant Professor of Business Administration. Graduating with a Ph.D. from the University of Wisconsin-Milwaukee in 2018, Dr. Ravula brings a wealth of academic and industry experience to his role at Morgan State University. Before joining Morgan State University, Dr. Ravula served as a faculty member at New Jersey City University and taught at University of Wisconsin-Milwaukee. With over a decade of industry experience spanning marketing research, sales, and management consulting, he offers a unique perspective that enriches his teaching and research. Dr. Ravula has published his work in the Journal of Retailing, International Journal of Research in Marketing, Journal of Business Research, and Journal of Marketing Analytics. He has presented his research at conferences such as the Marketing Science, Society for Marketing Advances, etc.

Research Interests:

Dr. Ravula’s research interests lie at the intersection of consumer behavior and marketing strategies. He specializes in developing quantitative models aimed at unraveling consumer behavior insights from Big Data. Leveraging Bayesian modeling techniques, he adeptly synthesizes raw data, blending it with established psychological principles and consumer behavior theories to provide nuanced interpretations and strategic implications.

Recent Publications:

Ravula, P. (2024). Social Relationships as Strategic Variable in the Sharing Economy: An Empirical Analysis of Accommodation-Sharing Market. Journal of Marketing Analytics.

Ravula, P., Bhatnagar, A., & Jha, S. (2024). Comparing the Effectiveness of Recommendation Agents Across Devices. International Journal of Information Management. 76. https://doi.org/10.1016/j.ijinfomgt.2024.102758

Ravula, P. (2023). Impact of Delivery Performance on Online Review Ratings: The Role of Temporal Distance of Ratings. Journal of Marketing Analytics, 11(2), 149-159. https://doi.org/10.1057/s41270-022-00168-5

Ravula, P., Bhatnagar, A., & Gauri, D.K. (2023). Role of Gender in the Creation and Persuasiveness of Online Reviews. Journal of Business Research, 154, 113386. https://doi.org/10.1016/j.jbusres.2022.113386

Ravula, P., Jha, S., & Biswas, A. (2022). Relative Persuasiveness of Repurchase Intentions versus Recommendations in Online Reviews. Journal of Retailing, 98(4), 724-740. https://doi.org/10.1016/j.jretai.2022.06.001

Ravula, P. (2022). Monetary and Hassle Savings as Strategic Variables in the Ride-Sharing Market. Research in Transportation Economics, 94,101184. https://doi.org/10.1016/j.retrec.2022.101184

Ravula, P., Bhatnagar, A., & Ghose, S. (2020). Antecedents and Consequences of Cross-effects: An Empirical Analysis of Omni-coupons. International Journal of Research in Marketing, 37(2), 405-420. https://doi.org/10.1016/j.ijresmar.2019.11.002