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Business Administration

Michael Callow

Dr. Michael Callow

Professor, Business Administration

Office: GSBM 652
Phone: 443-885-1688


Ph.D. City University of New York - Business, 2000
M.A. University of Edinburgh - Spanish & Business Studies
M.B.A. Baruch College

Michael Callow is a professor of marketing in the Department of Business Administration. He joined the department in 2000. He received his Ph.D. in marketing from the Graduate School and University Center, City University of New York. His research interests focus primarily on cross-cultural and subcultural issues in consumer behavior and marketing communications. He has also conducted research in volunteerism, nonprofit marketing, and transportation.

Research Interests:
Cross-cultural consumer behavior; Subcultural consumer behavior; Social marketing; Public policy and marketing; Brand politicization; Volunteerism

Recent Publications:
Shin, H., Farkas, Z. Andrew, Lee, Y., Callow, M., & Dadvar, S. (2013). Women's acceptance of and willingness to pay for connected vehicles. 5th International Conference on Women's Issues in Transportation, 5, Transportation Research Board, 439-451.

Callow, M. A., McMellon, C., Lerman, D., & Luna, D. (2006). Depicting romantic couples in advertising: The roles of gender and race on audience perceptions. European Advances in Consumer Research, 7, Association of Consumer Research, 153-154.

Callow, M. A. (2001). Consumer Evaluation of Price Discounts in an Unfamiliar Currency. Proceedings of the 2001 Fordham University Behavioral Pricing Conference, 1-5.