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Business Administration



Dr. Chunhu Jeon

Assistant Professor, Business Administration

Office: GSBM 664
Phone: (443) 885 - 4510
chunhu.jeon@morgan.edu

Education:

2022 PhD in Business Administration, Arizona State University
Management and Entrepreneurship

2016 MS in Business Administration, Seoul National University
Strategy and International Business

2010 BBA in Business Administration, Seoul National University
Minor: Music Theory


Biography:

Professor Jeon’s research takes the perspective of social hierarchy and inequality to explain strategic and entrepreneurial phenomena. His work was published in Organizational Research Methods. He received his bachelor's degree and master’s degree from Seoul National University and his doctorate from Arizona State University. Professor Jeon received Dare to Care Endowed Scholarship and won multiple reviewer awards from conferences, including Academy of Management and Strategic Management Society.


Research Interests:

Organization rankings; Status hierarchies and disparities; Social construction of market values; Research methodologies (big data, machine learning, and social network)


Recent Publications:

Certo, S. T., Jeon, C., Raney, K., & Lee, W. (2024) Measuring what matters: Assessing how executives reference firm performance in corporate filings. Organizational Research Methods, 27(1): 140-166

Book Chapters and Other Publications
Non-referred Publications
2016 Jeon, C. Organizational culture as “How” not “What.” The Magazine of Human Resources Management, 321: 21 (In Korean)
Translation
2012 Walton, K. What is abstract about the art of music? (C. Jeon, Korean Trans.) In Music, that Most Eloquent of All Languages, H. S. Oh (eds) Paju: Eumaksekye. (Original work:
Walton, K. 1988. What is abstract about the art of music?, Journal of Aesthetics and Art Criticism, 46(3): 351-364)
Manuscripts Under Review
Jeon, C., Bundy, J. N., & Shen, W. [Title redacted]. Reject and Resubmit at Strategic Management Journal

Working papers
Jeon, C., Chae, H., & Audia. P. G. Asymmetricity in status-asymmetry? Status Asymmetric collaborations, collaborative performance, and status dynamics in the jazz music industry
Jeon, C. When envy becomes benign and scorn becomes predatory? Organizational rankings and upward versus downward rivalry in multibusiness competition
Jeon, C., & Vasi, I. B. From used gear to vintage gems: Consumers’ social construction of market narratives and the emergence of the vintage guitar market.
Jeon, C. How status disparities motivate entrepreneurial decisions and reproduce status disparities in the entrepreneurial teams
Jeon, C. Who believes prestige? Market followers’ prestige formation in the specialty coffee niche.

Work in progress
Park, E., Lange, D., & Jeon, C. The effects of litigation risk on firm stakeholder strategy. Certo, S. T., Jeon, C., & Raney, K. Multilevel analysis of firm performance.
Jeon, C., & Park, S. H. Network effect on creativity and organization formation: An empirical examination of Korean popular musician network before and after the drug investigation in 1975.
Chae, H., Kang, S., & Jeon, C. Thou shalt not steal: How does copyright litigation change musical borrowing patterns?

Invited Talks and Conference Presentations
2022 Certo, S. T., Jeon, C., Raney, K., & Lee, W. Measuring what matters: Assessing how executives reference firm performance in corporate filings. Annual Meeting of the Academy of Management. Seattle, WA.
2022 Jeon, C. How status disparities motivate entrepreneurial decisions and reproduce status disparities in the entrepreneurial teams Annual Meeting of the Academy of Management. Seattle, WA.
2020 Jeon, C., Bundy, J., & Shen, W. Nearness of you: Competitive rankings, tiered status hierarchies, and strategic risk-taking. International Association for Chinese Management Research Research Seminar.
2020 Jeon, C., & Vasi, I. B. Touched by greatness: Symbolic value creation and the market for
vintage guitars. Annual Meeting of the Academy of Management. Virtual.
2020 Jeon, C., & Chae, H. Social attribution of collaborative outcomes: A study of status dynamics in jazz music industry 1950-2004. Annual Meeting of the Academy of Management. Virtual.
2019 Jeon, C. Who needs prestige? Market followers’ prestige formation in the specialty coffee niche. Strategic Management Society Annual Meeting. Minneapolis, MN.
2019 Jeon, C., & Chae, H. Audience dependency in status spillover: An empirical examination of cultural collaborations in jazz music. INFORMS Organization Science Winter Conference. Phoenix, AZ.
2018 Jeon, C. Exchange of socioemotional wealth and competitive dynamics. Strategic Management Society Annual Meeting. Paris, France.
2018 Jeon, C., Shen, W., & Bundy, J. Responsiveness to status change and corporate acquisitions. Annual Meeting of the Academy of Management. Chicago, IL.

Grants and Awards
2021 Above and Beyond the Call of Duty Reviewing Award, Academy of Management – Organization and Management Theory Division
2020 Dare to Care Endowed Scholarship (by Dr. Anne Tsui)
2020 Outstanding Reviewer Award, Strategic Management Society – Strategic Leadership & Governance Interest Group
2019 Best Reviewer Award, Strategic Management Society – Strategic Leadership & Governance Interest Group
2019 ASU GPSA JumpStart Research Grant
2019 ASU GPSA Travel Grant
2019 ASU Graduate College Travel Award

Services
Reviewing
2022 Ad-hoc: Academy of Management Review
2019 Strategic Management Society Special Conference. Las Vegas, NV.
2018-Present Strategic Management Society Annual Meeting
2017-Present Annual Meeting of Academy of Management

Conference Service
2022 Session moderator. Advanced Analysis of Firm Performance. Annual Meeting of Academy
of Management. Seattle, WA.
2019 Session chair. Dynamics of Competitive Interaction. Annual Meeting of Academy of Management. Boston, MA.

University and College Service
2022-Present Faculty advisor: Sigma Nu Tau Entrepreneurship Honor Society
2022-Present Academic planning committee: Graves School of Business and Management, Morgan State University
Teaching
2022 ENTR 351: Introduction to Evidence Based Entrepreneurship
2022 BUAD 499: Business Policy
2021 MGT 400: Cross-Cultural Management
2020-2022 WPC 480: Capstone Course (Strategic Management)

Industry Experiences
2016 Senior Consultant, FM Associates Business Consulting, South Korea
2011-2013 Consultant, Aon Hewitt Korea, South Korea
2010-2011 Associate, POSCO, South Korea
2009 Business Analyst, Crevisse Partners, South Korea
2008, 2010 Business Analyst, FM Associates Business Consulting, South Korea

Academic and Industry Membership
2019-2020 Specialty Coffee Association
2018-Present Strategic Management Society
2017-Present Academy of Management
2009-2010 Korean Society for Music Perception and Cognition
2009-2010 Musicological Society of Korea
Additional Information
Computer Skills: R, Stata, C++, Python, and LATEX
Languages: English (fluent), and Korean (native)
Personal Interests: Piano, Trumpet, and Guitar