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My MSU

Family and Consumer Sciences



Dr. Geetika Jaiswal Assistant Professor of Family and Consumer Sciences Fashion Track

Geetika Jaiswal Ph.D

Assistant Professor, Family and Consumer Sciences

Education:
  • Ph.D., Human Environmental Sciences, Emphasis in Textile and Apparel Management, University of Missouri, USA
  • M.Sc., Clothing and Textiles, G.B. Univ. of Agri. and Tech., India
  • B.Sc., Home Science (Major in Clothing and Textiles), N.D. Univ. of Agri. and Tech., India

I am an Assistant Professor in the Department of Family and Consumer Sciences at the Morgan State University (MSU). With over ten years of teaching experience, I have worked in three countries: India, Taiwan and USA. My teaching expertise is the area of fashion marketing, merchandising, retailing, sourcing and supply chain management. My goal as an educator is to ‘educate, love and Inspire’. I aim not only to nurture strong professionals but also to foster confident individual who can contribute to developing a robust community. 

My research focuses on sustainability in textile and apparel supply chain, retail strategies, and consumer behavior in omnichannel settings. My research has been published in leading peer-reviewed journals such as Journal of Fashion Marketing and Management, Journal of Global Fashion Marketing, International Journal of Sustainability in Higher Education etc. I regularly present (oral and poster) my research outcomes in leading conferences such as International Textile and Apparel Association (ITAA), American Association of Family and Consumer Sciences (AAFCS) etc. I use both, qualitative and quantitative research techniques to conduct research. I had received several research grants from reputed institutions like US Department of Agriculture, Cotton Incorporated etc. 

Along with research and teaching, I am a strong advocate of inclusive excellence, diversity, equity and inclusion in both higher education and the industry. 

Recent Research Publications

  1. Jaiswal, G., Newcomb, E., & Dixon, D. Sowing the Seeds of Change: Educating emerging Textile & Apparel professionals on sustainability from cotton industry perspective. International Journal of Sustainability in Higher Education (Manuscript Accepted, October, 2023)
  2. Goswami, S., & Jaiswal, G. (2023). Lying by telling the truth–the risks of deception by paltering and hypocrisy in corporate social responsibilities context. Journal of Global Fashion Marketing, 1-16.
  3. Jaiswal, G., & Ha-Brookshire, J. E. (2020). Investigation on the effect of buyers’ power on suppliers’ motivations to engage in managing their compliance mechanisms: Case of Indian apparel export firms. Journal of Fashion Marketing and Management, 24(2), 153-173. https://doi.org/10.1108/JFMM-10-2018-0138
  4. Jaiswal, G., & Ha-Brookshire, J. E. (2018). Exploring supplier’s approaches towards codes of conduct: behind the scenes at Indian apparel export firms. International Journal of Fashion Design, Technology and Education. DOI: https://doi.org/10.1080/17543266.2018.1546908

Research Grants Received

  1. Jaiswal, G., Newcomb, E., Dixon, D., & Mehta, D. (2022). Enhancing teaching and learning capabilities in flat pattern making through the development of animation-based teaching tools. Funded by USDA-NIFA. ($144,586.00) – Grant Awarded for July 2022-June 2024.
  2. Jaiswal, G., Newcomb, E., & Dixon, D. (2020). Sowing the Seeds of Change: Educating emerging Textile & Apparel professionals on sustainability from cotton industry perspective. 2021 Cotton in the Curriculum Grant Program, Cotton Incorporated. ($47,946.00) – Grant Awarded for Jan.-Dec., 2021.