Unacceptable Use of Logos
So that Morgan State University can maintain the design integrity of its identity logos and maximize each logo’s effectiveness as an identifier, it is mandatory that all logos be applied as indicated in this manual without modification. The logos are not to be altered in any way. Shown on the right are unacceptable uses of the Morgan State logos.

Never switch colors.
Never resize elements.
Never change typefaces.
Never use unapproved color combinations.
Never redraw parts. Never add shapes. Never distort shapes especially on
the internet.
Never use without the outline art on darker backgrounds.
Never add a dropshadow. Never add inappropriate taglines. Never add space to artwork. Never realign or respace typography.
Never use unapproved taglines. Never use without associated typography. Never reverse marks that include the bear image.  

view Graphical Identity Manual


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