ENTR 452: Business Plan Development

Three hours; 3 credits. This course provides an action-learning environment where students develop a business plan for a firm. Students will identify and evaluate an opportunity for a new venture and then develop a plan to gather the resources needed to convert the opportunity into a business. Students will examine and develop plans for market, customer, customer service, product/service development, marketing, operations management, human resource, and financial factors which may affect their firm's success. Students will complete two key projects: create a business plan for a new venture and manage a working capital simulation for a new venture.

Prerequisite: ENTR 351. This is a course with "Honors" designation. (Formerly BUAD 452) (FALL/SPRING)