ENTR 352: Customer Identifications and Validation

Three hours; 3 credits. Using action-learning methods students will identify and validate customer demand for a business proposition. Students will develop hypotheses about customers and their needs and wants and then use information collected via interviews with customers and other stakeholders/experts to test their hypotheses and refine their understanding of market demand. Students will conduct interviews in the field, in person and via phone, to develop expertise in interviewing methods and customer discovery processes.

Prerequisites: ENTR 351. (FALL, SPRING)