Marketing

Our Marketing major offers excellent preparation for careers in areas such as promotion, distribution, research, sales, and the formulation of marketing policy. You think you have a great idea for a new product or service? Is there a need for it? Are there similar products or services already available? Will yours be better, faster, cheaper, or longer-lasting? How risky is proposed change in the way you market a product or service? How much will people pay for it? Competitor analysis, product development and differentiation, positioning, advertising, pricing, sales and distribution systems - these are the areas of differentiation, positioning, advertising, pricing, sales and distribution systems - these are the areas of expertise of the marketing specialist.

The major in Marketing requires 21 credits beyond the General Education requirements and SBM Requirements. The 15 credits of required Marketing courses are: MKTG 335, MKTG 338, MKTG 340, MKTG 420, and MKTG 495. In addition, students can choose 6 credits from among the following: MKTG 333, MKTG 334, MKTG 336, MKTG 337, MKTG 345, MKTG 346, MKTG 419, MKTG 431, MKTG 465, BUAD 351 and BUAD 486.

Note: Students in the Honors Program must follow the Honors Curriculum.

MARKETING (MKTG) COURSES



Required (15 credits)
MKTG 335 - Consumer Behavior (3 credits)
MKTG 338 - Professional Selling (3 credits)
MKTG 340 - Global Marketing (3 credits)
MKTG 420 - Marketing Research Systems (3 credits)
MKTG 495 - Strategic Marketing Management (3 credits)


Electives (6 credits)
MKTG 333 - E-Marketing (3 credits)
MKTG 334 - B2B Marketing (3 credits)
MKTG 336 - Retail Management (3 credits)
MKTG 337 - Marketing Channels Management (3 credits)
MKTG 345 - Services Marketing (3 credits)
MKTG 346 - Soc. Marketing (3 credits)
MKTG 419 - Product Management (3 credits)
MKTG 431 - Advertising and Marketing Communications (3 credits)
MKTG 465 - Special Topics in Marketing (3 credits)
BUAD 351 - Entrepreneurship (3 credits)
BUAD 456 - Special Topics in Business Administration (3 credits)
BUAD 486 - Internship and Field Experience (3 credits)


HONORS DESIGNATION
The following courses make up the "Honors" designation in the department:
BUAD 452 - Advanced Entrepreneurship (3 credits)
BUAD 456 - Special Topics in Business Administration (3 credits)
MGMT 421 - Training and Development (3 credits)
MGMT 465 - Issues in HR (3 credits)
MKTG 345 - Services Marketing (3 credits)
MKTG 465 - Special Topics in Marketing (3 credits)
HOMG 219 - Food Service Management and Operations (3 credits)
HOMG 412 - Meeting and Convention Management (3 credits)


Note: Junior standings in the School of Business and Management means successful completion of 60 credits in General Education and SBM Requirements including MATH 201, ECON 212, ACCT 202 (or ACCT 300), INSS 141.

MARKETING COURSE OFFERINGS


ORIE 102 FRESHMAN ORIENTATION FOR BUSINESS AND MANAGEMENT MAJORS
Two hours; 1 credit.
This course introduces students to the expectations and demands of higher education, to the legacy and tradition at Morgan State University, to college survival strategies, and to the broad array of career opportunities in business and management. Students enrolled in this course are required to attend all university convocations and other prescribed extra-curricular activities. They are also required to hold conferences with their faculty advisors in order to pass the course. Students transferring 24 or more credits to the university when admitted are exempted from this requirement.

MKTG 331 PRINCIPLES OF MARKETING
Three hours; 3 credits. Marketing forms the foundation of all successful business and non-business transactions. This course introduces the student to the concepts and applications of marketing in society and in the firm and presents an overview of the marketing mix, global marketing, and careers in marketing. Prerequisite: Junior standing in the SBM. (Fall, Spring)

MKTG 333 E-MARKETING
Three hours; 3 credits.
This course introduces the student to the principles and practices of electronic marketing. It explores strategies and techniques unique to electronic marketing in pricing, product, promotion and distribution as well as integrating e-marketing with business processes. Topics covered include the unique issues pertaining to consumer behavior, ethics and public policy in electronic marketing. Prerequisites: INSS 141 and MKTG 331. (Fall)

MKTG 334 BUSINESS-TO-BUSINESS MARKETING
Three hours; 3 credits.
Business markets comprise industrial buyers, government, and various marketing intermediaries and account for the largest portion of domestic and global economic activity. This course focuses on the processes by which firms understand, create and deliver value to their targeted business markets and customers through the goods and services that they offer. Prerequisite: MKTG 331. (Spring)

MKTG 335 CONSUMER BEHAVIOR
Three hours; 3 credits.
This course focuses the marketing concept on customer orientation, wants, needs, and desires so that organizational resources can be used to deliver need-satisfying products and services. It introduces explanatory and predictive models concerning buyers, marketing policy and strategy. Prerequisite: Successful completion of MKTG 331. (Fall, Spring)

MKTG 336 RETAIL MANAGEMENT
Three hours; 3 credits.
This course examines principles and methods of management as applied for retail problem solving at the managerial level. Includes analysis of location, organization, personnel, inventory control, buying functions, selling and profitability planning and management. Prerequisite: Successful completion of MKTG 331. (Spring)

MKTG 337 MARKETING CHANNELS MANAGEMENT
Three hours; 3 credits.
Marketing channels are the most enduring aspect of marketing strategy. The strategic management of marketing channels involves the design and operation of a distribution network to provide ongoing contact with targeted customers, as well as logistics, which focuses on providing product/service availability at the appropriate times and places in the marketing channel. Prerequisite: MKTG 331. (Fall)

MKTG 338 PROFESSIONAL SELLING
Three hours; 3 credits.
This course is a detailed examination of the process and steps in effective selling. It examines contemporary salesperson's responsibilities of prospecting, making sales calls and presentations, closing sales, ensuring customer satisfaction. It covers sales promotion and territory management. Prerequisite: Successful completion of MKTG 331. (Fall, Spring)

MKTG 340 GLOBAL MARKETING
Three hours; 3 credits.
This course is an analysis and examination of key concepts, environmental and strategic issues involved in entering international markets and conducting marketing operations across national borders. Attention will be focused upon the identification and evaluation of market opportunities, modification of marketing strategies and programs in response to different market needs and constraints, and coordinating strategies in world markets. Prerequisite: Successful completion of MKTG 331. (Spring)

MKTG 345 SERVICES MARKETING
Three hours; three credits.
This course provides a framework for understanding the key issues of services marketing. It focuses on how services differ from goods and how this influences the way the former are marketed. Particular attention is paid to the role of quality in delivering services to meet and exceed customer expectations. Topics covered include the following: blueprinting, role of physical evidence, customer satisfaction, service delivery, promotion, pricing, locating facilities, and consumer decision-making. Prerequisite: Successful completion of MKTG 331. (Fall) This is a course with "Honors" designation.

MKTG 346 SOCIAL MARKETING
Three hours; 3 credits.
This course provides coverage of marketing activities related to social causes, ideas, and behaviors. These activities are typically carried out by non-profit organizations involved in such areas as education, health care, religion, and philanthropy. The focus of marketing in these areas is to encourage, promote and sustain desirable social behaviors and ideas and to foster community and volunteer support. Prerequisite: MKTG 331. (Spring)

MKTG 419 PRODUCT MANAGEMENT
Three hours; 3 credits.
Product management involves managing the entire marketing operation of a product from its inception to final customer distribution. This course focuses on both strategic issues, such as product development, positioning, and on both strategic issues, such as product development, positioning, and branding, as well as tactical aspects, such as researching customer needs, managing the product commercialization process, organizing promotions, and sales tracking. Prerequisite: MKTG 331. (Spring)

MKTG 420 MARKETING RESEARCH SYSTEMS
Three hours; 3 credits.
Students learn the salient features of a total marketing research and information system that encompasses internal reports, marketing intelligence, marketing research and analytical marketing. . Prerequisites: Successful completion of MKTG 331, INSS 141, and INSS 220. (Fall, Spring)

MKTG 431 ADVERTISING AND MARKETING COMMUNICATIONS
Three hours; 3 credits.
This course emphasizes an understanding and application of the principles of marketing communications from a managerial Perspective. It will focus on advertising sales promotion, and public relations with special attention to the economic, sociological and psychological aspects of behavior. Prerequisite: Successful completion of MKTG 335 (Fall)

MKTG 465 SPECIAL TOPICS IN MARKETING
Three hours; 3 credits.
An advanced course in marketing devoted to the exploration of new developments in marketing theory and practice and investigation of marketing problems and issues. Prerequisite: Senior standing in the SBM. (Fall) This is a course with "Honors" designation.

MKTG 495 STRATEGIC MARKETING MANAGEMENT
Three hours; 3 credits.
This is a capstone course with a "big picture," environmental focus that examines major managerial problems in marketing. Cases, computer simulations, and literature on strategic marketing management are utilized to enhanced student competence with the principles and processes of strategic market planning, and the development, implementation, and control of marketing plans and programs. Prerequisites: MKTG 335, MKTG 420 and Senior standing in the SBM. (Fall, Spring)