Ph.D. - Communication; University of Massachusetts-Amherst
M.A. - Communication; University of Massachusetts-Amherst
B.A. - Sociology; Yale University
Rod Carveth is Assistant Professor of Public Relations and Advertising. He came to MSU in 2012. He has worked at several schools, including the University of Hartford, where he developed the advertising program and served as the graduate program director. Rod was chair of the communication departments at the University of Bridgeport (CT) and Marywood University (PA). He was also director of the Institute for Communication Research at Texas Tech University.
Over the years, Rod has taught courses ranging from public relations and advertising to social media. He has a variety of research interests. His current research examines apology strategies of companies and individual involved in crises. Rod also co-edited a book on the TV series “Mad Men,” and has finished a book chapter on the TV series “Boardwalk Empire.”
Rod is an avid bike rider. He recently participated in the Pan-Massachusetts Challenge (PMC), a 2-day, 160-mile ride from Wellesley, MA to Provincetown, MA. The PMC is a fundraiser for the Dana Farber Cancer Research Institute. Rod has a daughter, Alana, who is a junior majoring in evolutionary biology at Central Connecticut State University.