Digital Media Center

 

The Digital Media Center (DMC) is located in Morgan's new Communication Center building where the applied use of innovative digital technologies is fundamental for teaching and research. Although marketing and promotions are components of the services offered, increasingly research and curriculum enhancement is becoming a dominant part of our academic mission. The DMC staff is a collaborative multidisciplinary team comprised of experienced professionals with backgrounds in:

  • Web design
  • Web content management
  • Project management
  • Training
  • Photography
  • Film and Television Production
  • Animation
  • Producer/Writer/Directors
  • Facilities management
  • IT and Media specialists
  • Video editing and post-production services

Morgan's DMC is professionally staffed by personnel from pre-existing academic units from across the campus, with a longstanding history of collaborations in strategic marketing and communications - particularly in partnership with the Office of Public Relations and Communications (OPRC). This multi-disciplinary team combines web specialization with state-of-the-art digital media laboratory capacity. This facility is the in-house multimedia content provider for the University that offers professional interdisciplinary field experiences for both faculty and students.

The Center provides learning tools and objects in traditional video, 2-D, and 3-D animation for visualization of concepts and complex ideas. In addition, there are capabilities for video roll-ins produced specifically as components of course modules to enhance learning and discussion. The DMC staff routinely videotape lectures and academic research activities for use in various aspects of MSU's online and distance education programmatic efforts. The DMC also participates in producing course content that aids visual learners. This is a critically important capability for the delivery of effective distance education, and an essential consideration for present-day academic service providers who are purveyors of media enhanced interactive learning experiences.

The DMC brings all the above named capabilities under one roof to regularly interface with all entities within the academic environment, as well as institutional partners, vendors and contractors. The staff currently manages the Communications building as well as maintains and operates classrooms and labs throughout the facility. In addition, the staff continues their role as the web team and digital content providers for the University.

Collaborations between the DMC and faculty throughout the university have supported successful research and funding efforts in engineering, the sciences, transportation, business, and the arts. Web content, streaming media, documentaries, animation, interactive exhibits, corporate videos, and public service announcements are examples of deliverables produced by the DMC to support the University's mission in research, teaching and service. The broad multidisciplinary emphases and capabilities of the DMC place the facility in high demand - necessitating that the staff provide faculty with digital media to enhance teaching, research, and scholarly activities.

Some on-going activities currently supported by the DMC on campus include:

  • Website development & design
  • Distance education
  • Web Streaming (including "live" events)
  • Film & Video Production
  • Digital storytelling & convergence media
  • Strategic marketing & image communications
  • Broadcast coverage and content for campus and community outlets
  • Management of Innovative digital technology infrastructure
  • Faculty training in applied use of digital technologies for teaching & research
  • Interdisciplinary student field experience in digital media