National Center For Health Behavioral Change
New theory and further development of theoretical notions on health behavioral change is very much needed. There is a major disconnect that exist between what people know and understand that will do them harm and resulting destructive behaviors in light of that knowledge. We witness the phenomenon of sexual and drug related behaviors with full knowledge that such behavior(s) will have a high probability of HIV infection. Similar disconnect(s) exist with smoking and tobacco related behaviors even with the Surgeon Generals' warning printed clearly- hazardous for your health and may cause lung cancer and related diseases. People continue to light-up even with this knowledge and there is increasing evidence of an increase in smoking rates of teens and young adults.
We feel that a major breakthrough has occurred with the acceptance for publication of the book edited and co-authored, The Health Behavioral Change Imperative: Theoretical, Educational and Practice With Diverse Populations (2002- Lippicott, Williams and Wilkens-Kluwer Academic Press). The book content deals with the disconnect, focused on cultural, social, ethnic, faith and other critical behavioral variables that contribute heavily to health outcomes. The further development of health behavioral change theory and related public health prevention practice is critical. This need is recognized given the prevalence of HIV/AIDS, sexually transmitted diseases, cardiovascular disease, cancer, diabetes, violence and other preventable diseases. The up to ninety-eight per cent (98%) preventable disease rate among African Americans means that if the methodology was available regarding health behavioral change - prevention theory and related knowledge, morbidity and mortality rates could be significantly and effectively reduced.
Jay Carrington Chunn, Ph.D.,Director and Principal Investigator
National Center for Health Behavioral Change
Urban Medical Institute / Morgan State University
2600 Liberty Heights Avenue
Baltimore, Maryland 21215