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Prof. Bala Subramanian, Associate Professor Business Administration Department Earl G. Graves School of Business and Management Morgan State University McMechen Commerce Building - Room 213 1700 E. Cold Spring Lane Baltimore, MD 21251 TEL 443.885.3641 FAX 443.885.8252 EMAIL: subramanian@moac.morgan.edu EDUCATION: M.B.A. – University of Chicago M.A. – University of Bihar B.Com.- University of Madras CLASSES TAUGHT AT MORGAN: BUAD 327 Fundamentals of International Business BUAD 647 International Business Management BUAD 656 Management of Quality MKTG 331 Principles of Marketing MKTG 333 E- Marketing MKTG 334 Business to Business Marketing MKTG 340 Global Marketing MKTG 346 Social Marketing MKTG 431 Advertising and Marketing Communications MKTG 567 Marketing Management MKTG 675 Advanced Marketing Management MKTG 676 International Marketing MKTG 677 Promotion Management MKTG 681 Services Marketing RESEARCH INTERESTS: Social Marketing Trust in Global Marketing Cross-Cultural Analysis E-Marketing SELECTED PUBLICATIONS/PRESENTATIONS: “Globalizing Social Marketing: A Catalyst for Integrated Sustainable Development” Oxford Round Table, Oxford University, Oxford, U.K. August, 2004 "Remembering Ronald Reagan" The Washington Post, June 7, 2004. "The Revenge of India's Grassroots" The Financial Times, May 17, 2004 "Globalization of Business: Practice and Theory" International Journal of Commerce and Management, (2003) Volume 13, Issue 1. Page 130. "Strategic Issues in Culture Shift Risk Analysis in Global Business" (2003) Competition Forum, Volume 1, Number 1, Pp. 123-130. "Managing Global Social Marketing Programs: The Role of Trust" (2003) Responsible Business in a Global Economy. 2003 NEBAA International Conference Volume. Edited by Shyam S. Lodha and Xiahong He. Pp. 27-29. "Role of Cultural Values in Audience Segmentation in Social Marketing" (2003) Social Marketing Quarterly, Volume IX/ Number 1, Pp.38-39. “Culture Based Product Classification in Global Marketing for Competitive Advantage” (2002) Journal of Global Competitiveness, Volume 10(2) Pp.41-49. “Trust and Global Interactive Marketing” Academy of Marketing, Proceedings of the Annual Conference, 2nd-5th July, 2002. Nottingham, England. Edited by A.C. Tynan, C.T. Ennew et al. ISBN 0-8538-114-2. “Business Intelligence Using Smart Techniques: Environmental Scanning Using data Mining and Competitor Analysis” Book Review. Competitiveness Review (2002) Volume 12(1). Page 115. “Issues in Digital Disintermediation in Consumer Markets” (2002) Globalization in the 21st Century. 2002 NEBAA International Conference Volume. Edited by Shyam S. Lodha and Mohammad Elahee. Pp.136-138. “Donor Burnout in Social Marketing: Causes, Stages and Responses” (2002) Globalization in the 21st Century. 2002 NEBAA International Conference Volume. Edited by Shyam S. Lodha and Mohammad Elahee. Pp.86-88. "Issues in Interactive Global Marketing" (2002) Business Research Yearbook. Global Business Perspectives, Volume IX, Pp.402-406. PROF. SUBRAMANIAN LINKED WEBSITE: grizzly.morgan.edu/~bsubrama/ |
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