BUSINESS ADMINISTRATION FACULTY

Dr. Franklyn Manu, Professor and Ph.D. Program Coordinator
Business Administration Department
Earl G. Graves School of Business and Management
Morgan State University
McMechen Commerce Building - Room 214-C
1700 E. Cold Spring Lane
Baltimore, MD 21251
TEL 443.885.3357
FAX 443.885.8252
EMAIL: fmanu@moac.morgan.edu

EDUCATION:

Ph.D. - New York University, Stern School Of Business, Marketing and International Business (1989).
MBA - New York University, Stern School Of Business, Finance and International Business (1981).
B.Sc. - University Of Ghana, School Of Administration (1977)

CLASSES TAUGHT AT MORGAN:

BUAD 712 Case Research and Teaching (Doctoral)
BUAD 647 International Business Management (MBA)
MKTG 675 Advanced Marketing Management (MBA)
MKTG 676 International Marketing (MBA)
BUAD 327 Fundamental of International Business (undergraduate)
MKTG 331 Principles of Marketing (undergraduate)
MKTG 340 Global Marketing (undergraduate)
MKTG 345 Services Marketing (undergraduate)
MKTG 495 Strategic Marketing Management (undergraduate)

RESEARCH INTERESTS:

International Marketing Strategy
Government Policy and Marketing in Developing Countries
Innovation and Marketing Strategy
Marketing Aspects of AIDS Prevention and Family Planning Programs
Export Promotion and Marketing
Tourism Marketing

SELECTED PUBLICATIONS/PRESENTATIONS:

Manu, Franklyn A. "Negotiating with Foreign Investors: Lessons from the Ghana-VALCO Experience," Journal of African Business, vol. 4, no. 1, 2003, pp. 5-36.

Sriram, Ven and Manu, Franklyn A. "AIDSCAP-NEPAL: A Case Study", Case Research Journal, 20, 3, Summer 2000, pp.73-91.

Manu, Franklyn A. and Sriram, Ven "The Health Belief Model and AIDS- Preventive Behavior in a Ghana Student Population: An Exploratory Investigation," Journal of International Consumer Marketing, vol. II (2), 1999, pp. 59-78.

Manu, Franklyn A. and Sriram, Ven "Nestle (Ghana) Ltd.," Case Research Journal, 19, 2, Spring 1999, pp. 69-83.

Manu, Franklyn A. and Sriram, Ven "Ghana: The Soul of West Africa," Case Research Journal, 19, 1, Winter 1999, pp.91-104.

Warsame, Mohamed and Manu, Franklyn "Ashanti: Saving an African Mining Giant" in Drivers of Global Business Success: Lessons from Emerging Markets, F.Z. Bilgin, V. Sriram and G.A. Wuhrer (eds.) (Palgrave Macmillan, London, UK, 2004).

Manu, Franklyn A. and Sriram, Ven "The Pharmaceutical Industry and AIDS" in Cross-Cultural Marketing, R. Rugimbana and S. Nwankwo (eds.) (Thompson Learning, London, UK, 2003), pp. 257-263.

Manu, Franklyn A. and Sriram, Ven "Corporate Social Responsibility" in Cross-Cultural Marketing, R. Rugimbana and S.Nwankwo (eds.) (Thompson Learning, London, UK, 2003), pp.227-242.

Manu, Franklyn A. and Sriram, Ven "Marketing in Africa: An Eclectic Perspective" in Dynamics of Marketing in Africa, S. Nwankwo and J. Aiyeku (eds.) (Quorum Books, Westport, CT. 2002)