BUSINESS ADMINISTRATION FACULTY

Dr. Michael Callow, Associate Professor
Business Administration Department
Earl G. Graves School of Business and Management
Morgan State University
McMechen Commerce Building - Room 213-C
1700 E. Cold Spring Lane
Baltimore, MD 21251
TEL 443.885.1688
FAX 443.885.8252
EMAIL: mcallow@moac.morgan.edu

EDUCATION:

Ph.D. in Business – Graduate School & University Center, City University of New York
M.Phil – Graduate School & University Center, City University of New York
MBA – Baruch College
B.A. in Spanish & Business Studies – University of Edinburgh

CLASSES TAUGHT AT MORGAN:

BUAD 327 – Fundamentals of International Business (undergraduate)
MKTG 331 – Principles of Marketing (undergraduate)
MKTG 340 – International Marketing (undergraduate)
MKTG 567 – Marketing Management (graduate)
MKTG 675 – Advanced Marketing Management (graduate)
MKTG 676 – International Marketing (graduate)

RESEARCH INTERESTS:

Cross-cultural advertising
Cross-cultural consumer behavior
Cross-cultural pricing
Marketing for nonprofits

SELECTED PUBLICATIONS/PRESENTATIONS:

Callow, Michael, and C. Gibran Mcdonald (2005), “The Spanglification of advertising campaigns in Hispanic media? A comparison of approaches in Spanish-Only and Dual-Language magazines,” Journal of Marketing Communications, 11(4), 283-295.

Callow, Michael (2004), “Identifying promotional appeals for targeting potential volunteers: An exploratory study on volunteering motives among retirees,” International Journal of Nonprofit & Voluntary Sector Marketing, 9 (3), 261-274.

Callow, Michael, and Leon Schiffman (2004), “Sociocultural meanings in visually standardized print ads,” European Journal of Marketing, 38 (11/12), December, 1113-1128.

Callow, Michael, and Dawn Lerman (2004), “Italians and the euro: The impact of time on consumer adjustment strategies,” Journal of Euromarketing, 13 (2/3), 107-123.

Callow, Michael, and Lerman, Dawn (2004), “I saved a hundred Rupiahs on that camera! Attitude change following price reductions in an unfamiliar currency,” European Advances in Consumer Research, VI, 382.

Lerman, Dawn, and Michael Callow (2004), “Content analysis in cross-cultural advertising research: Insightful or superficial?” International Journal of Advertising, 23(4), 507-521.

Callow, Michael, and Dawn Lerman (2003), “Consumer evaluations of price discounts in foreign currencies,” Journal of Product & Brand Management: Pricing Strategy & Practice, 12 (5), 307-321.

Callow, Michael, and Dawn Lerman (2003), “The Euro: A cultural shock to shopping,” Cross-cultural Marketing, edited by Robert Rugimbana and Sonny Nwankwo, Thomson Learning: Devon, UK.

Callow, Michael, and Dawn Lerman (2003), “Cross-cultural pricing issues,” Cross-cultural Marketing, 1st edition, edited by Robert Rugimbana and Sonny Nwankwo, Thomson Learning: Devon, UK.

Lerman, Dawn, and Michael Callow (2003), “The consumer versus the judge: An empirical comparison of approaches to content analysis in cross-cultural advertising research,” Advances in Consumer Research, edited by Punam Anand Keller and Dennis W. Rook, vol. 30, 230-231.

Callow, Michael, and Leon Schiffman (2002), “Implicit meaning in visual print advertisements: a cross-cultural examination of the contextual communication effect,” International Journal of Advertising, 21 (2), pp. 259-277.

MICHAEL CALLOW’S LINKED WEBSITE:

Personal Website: www.geocities.com/mcallow/mypage.html