BUSINESS ADMINISTRATION FACULTY

Dr. Binta Abubakar, Assistant Professor
Business Administration Department
Earl G. Graves School of Business and Management
Morgan State University
McMechen Commerce Building - Room 633
TEL 443.885.3449
FAX 443.885.8252
EMAIL: babubaka@grizzly.morgan.eduu

EDUCATION:

PhD. Monash University Australia (Business Administration) 2005
Graduate Certificate in University Teaching 2004
MBA. Victoria University Australia (Business Administration) 1995
Graduate Certificate in Business Administration Monash University 1994
B.Sc. International Relations Ahmadu Bello University 1990

CLASSES TAUGHT AT MORGAN:

Principles of Marketing
Service Marketing
Marketing Research System
Marketing Service for Professional Organizations
Introduction to Entrepreneurship
Advanced Entrepreneurship

RESEARCH INTERESTS:

Service Marketing
Consumer Behavior
Marketing Methodologies
Psychological Applications of Marketing
Businesses in Developing Economies
Entrepreneurship
Tourism Research
Ethics and Equity Research

SELECTED PUBLICATIONS/PRESENTATIONS:

Abubakar, B. (2007) Visitor Satisfaction with Maryland as a Tourist Destination: The Impact of the Get in On It Campaign. International Academy of African Business and Development (IAABD) London Metropolitan University London May 29 - June2.

Abubakar, B (2007) Student Selection of Universities: An Exploratory Services Perspective: Marketing Educator Conference April San Antonio Conference.

Abubakar, B. (2006) Model For The Promotion of Maryland As A Tourist Destination: Lesson For African Destinations. The Consortium Journal of Hospitality and Tourism Volume 10, Issue 2.

Abubakar, B. Muuka, Gerry N, Alderdice Nancy and Choongo, Nancy (2006) Africa’s Tourism Landscape: What are the Mega Issues for the 21ST Century? The Consortium Journal of Hospitality and Tourism Volume 10 Issue 2.

Abubakar, B. and Nathan Austin (2006) An Exploratory Analysis for the Modelling of Effective Marketing in Sensitive Historical Sites. The Consortium Journal of Hospitality and Tourism Volume 10 Issue 1.

Abubakar, Binta (2004) Destination Tourism Policy: Informed Strategy or Déjà vu. Journal of Applied Economics and Management, Volume 2, No.2, December.

Abubakar, Binta and Winston Awadzi (2002) Tourism Development and Control of the Gains from Tourism: The Case of Kenya. The Consortium Journal of Hospitality and Tourism. Volume 6, Issue 1.

Abubakar Binta (2002) Developing A Framework For Understanding A Tourism Service Setting: An Exploratory Study. Services Marketing Quarterly, Volume 23, No. 3.

Abubakar Binta and Muuka, Gerry Nkombo (2002) The Privatization Debate Of State-Owned Enterprises In Africa: A Case of Zambia. African Insight Volume 3, 3.

Abubakar, Binta and Beugre, Constant D. (2002) An Exploratory Study of Equity and Change Management on Employees Trust in Organizations. Association for Global Business. Conference related Journal. The Journal of Current Research in Global Business. Volume 4, No. 6.

Abubakar, Binta (2001) ‘Establishing a New Eco-Tourism Business on the Great Barrier Reef: A Feasibility Study’. Journal of Vacation Marketing Vol. 7, no. 4 (2001), pp. 367-377.

Abubakar, Binta and Cooper, Malcolm (2001) Eco-tourism Development into the New Millennium on Fraser Island: Tour Operator's Perspectives. Journal of hospitality & Tourism, Vol. 1, no. 2 (2003), pp. 1-10.

Abubakar, B. and Simon Pierre Sigué (2006). Implications of Long Run Effects of Promotions: African Managerial Perspective. International Academy of African Business and Development (IAABD) Accra Ghana May.

Abubakar, B. and F Bohagossian (2006). The Role of Entrepreneurship In Higher Education: African American Student Perspective. The Clute Institute Research Conference Orland Florida (ABR & TLC). January 2-6.

Binney, W., J. Hall, P.P. Oppenheim and B. Abubakar, (2005), "The Role of Motivation in Change Management: An Exploration of the Non-Profit Context", The Fifth International Conference on Knowledge, Culture and Change in Organizations, University of the Aegean, Rhodes, Greece, 19-22 July.

Abubakar, B. (2005). Service Experiences A Domestic And International Visitors Perspective: An Exploratory Analysis. International Academy of African Business and Development (IAABD). Tanzania Dar Salem, April.

Abubakar, Binta (2004) Service Experience in Man-Made and Natural Environment: Implications for Service Managers: Council for Australian University Tourism and Hospitality Education (CAUTHE), 2004, February, University of Queensland, Brisbane.