PH.D.
PROGRAM IN BUSINESS ADMINISTRATION
EARL
G. GRAVES SCHOOL OF BUSINESS & MANAGEMENT
MORGAN STATE UNIVERSITY
JOAN
SCATTONE SPIRA
ASSISTANT PROFESSOR OF MARKETING
DEPARTMENT OF BUSINESS ADMINISTRATION
Education:
Ph.D. in Marketing
Leonard N. Stern School of Business, New York University
M.B.A
University of Kentucky
B.S. in Marketing (Major) & Psychology (Minor)
Ithaca College
Research
Interests:
Dr. Spira's research interests are
persuasion, racial cues in advertising, attitude strength and structure,
consumer decision making, and marketing and consumer behavior issues
related to private brands. She has published in academic journals including
Journal of Consumer Psychology, Advances in Consumer Research,
and Journal of Advertising Research. She is a member of the Association
for Consumer Research, the American Marketing Association, and the Society
for Consumer Psychology.
Contact
Information:
McMechen Hall, room 214D
Phone: 443.885.4585
E-mail: jspira@moac.morgan.edu
