Anne Marie O'Keefe, PhD, JD
Associate Professor, Department of Health Policy and Management
J.D., Harvard Law School
Ph.D., M.A., Clinical Psychology, Ohio State University
Biosketch, Academic, and Research Activities - coming soon!
Tobacco cessation policy advocacy and prevention; mental health; health promotion; and social marketing.
Selected Publications
Goldberg ME, Davis RM, O'Keefe AM (2006). The role of tobacco advertising and promotion: Themes employed in litigation by tobacco industry witnesses. Tobacco Control; 15(Suppl 4):iv54-iv67.
Centers for Disease Control and Prevention. Designing and Implementing an Effective Tobacco Counter-Marketing Campaign. (Primary author). USDHHS, NCCDPHP, CDC, OSH, 2006.
O'Keefe AM, Young W, Jordan J, Filler T, et al. ASSIST's Response to the Tobacco Companies: Facing the Opposition. In: ASSIST: Shaping the Future of Tobacco Prevention and Control. Tobacco Control Monograph No. 16. Bethesda, MD: USDHHS, NCI, NIH Pub. No. 05-5645, May 2005.
Centers for Disease Control and Prevention. CDCynergy Social Marketing Edition, (a Web-based training tool in social marketing, now available in version 2.0 at http://www.turningpointprogram.org/toolkit/content/cdcynergy.htm (Primary author). Atlanta, GA: CDC Office of Communication, 2003.
O'Keefe, A. Seven Deadly Myths. Educational video produced for the CDC, aired on Oxygen Media Network and distributed in VHS, DVD and via the Web (http://www.cdc.gov/tobacco/youth/educational_materials/videos_dvds/health_effects/myths.htm ). (Author & Project Manager) CDC Office of Communication, Atlanta, GA, 2001.
Office on Smoking and Health. Dispelling the Myths about Tobacco: A Community Toolkit for Reducing Tobacco Use among Women. (Author & Project Manager) NCCDPHP, CDC, 2001. (http://www.cdc.gov/tobacco/data_statistics/sgr/sgr_2001/00_pdfs/ws_toolkit.pdf ).
