MSU Graphical Identity

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Additional Information

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Backgrounds

University Logos

It is important that the Morgan State University logos always have maximum contrast with their background. For light backgrounds, always use either all-black, all-Morgan Blue, or the two-color version. For dark backgrounds, always use the allwhite version. When using the University logos on complex or distracting backgrounds, they should be placed within a solid, single color shape (eg., a box or a bar) to avoid confusion. Be sure that the shape does not intrude upon the logo’s safe zone.

All Blue on light backgrounds

All White on simple dark backgrounds

Two color on light backgrounds

Complex backgrounds: always keep logo inside a solid shape no smaller than safe zone

Athletic Logos

Frequently it may be desirable to place the athletic identity logos on a field of color. As shown in the examples on the right, all artwork has been created with a built-in outline shape that allows it to work clearly on any background. For this reason there is no need to reverse athletic logos out of dark backgrounds (athletic logos using bear images should never be reversed).

One color applications of the logo on different backgrounds.

Three color applications of the logo on different backgrounds.

Four color applications of the logo on different backgrounds.